Senior Integrated Media Planner
Location: Remote - Anywhere USA
Job Type:
Our client is a small (200 employees), full-service media agency that has the backing of one of the largest advertising giants in the world.
They are currently recruiting for a highly motivated, talented, and experienced individual with a media planning background to join their Planning Strategy team.
As the Analyst, Integrated Planning your role will involve supporting a team that develops media strategies and designs activation plans that align with their client’s business objectives.
Responsibilities:
Work closely with your Strategy team, Activation team, and Marketing Science team to design media strategies and plans that deliver on client objectives
Leverage third party research to identify target audience insights as it relates to demographics, consumer attitudes, media consumption patterns, and product/category usage and habits
Craft and present comprehensive points-of-view on new media opportunities and media and marketplace trends
Perform competitive analyses, glean insights and trends for competitors and the category, and make recommendations based on key findings
Help prepare and distribute RFPs to media partners and evaluate proposals from vendors to inform negotiation approach and ultimately, the recommendation for the client
Rigorously maintain media plan flowcharts and budget summaries
Complete necessary functions related to the issuance of media insertion orders, billing invoices, and media reconciliation
Prepare well-articulated client media performance reports and determine optimization recommendations that help drive positive gains in key performance indicators
Stay apprised of new developments in the media landscape; meet with media partners and publishers on a regular basis to get early looks at programs and tactics that are strategically aligned with client’s business goals
Become a primary point of contact internally for colleagues in other functional areas, and for agency partners and clients by working to actively gain their reliance on you/the team
Help to train and guide the Assistant Analyst as they learn the fundamentals of the planning process. Delegate work and provide oversight to ensure that deliverables are timely, accurate, and up to the standard of quality established by the team
About You:
Self-motivated, dependable, clever, inventive, confident in your abilities, and willing to lean in and share opinions or new perspectives
Strategic thinker, intrinsically curious and have a positive attitude in all that you do
Genuine enthusiasm for Media, pop culture, and learning about consumers and the things that influence them
Possess outstanding project management and organization skills; Can capably act as Prime Mover on assignments and get work completed in keeping with timelines and your team’s and client’s expectations
Reliable team player that is dedicated to promoting the caliber of their team’s expertise, strategic thought leadership, and work
You have a good sense of humor and the ability to have fun while working hard, without losing your sense of focus
Requirements:
Bachelor’s Degree
1-2 years of media planning experience with strong foundation of media planning fundamentals and metrics
Skilled in analyzing and interpreting data and research to help glean meaningful insights to inform strategic and media choices
Proficient in utilizing MS Office Suite (PowerPoint, Excel, Word, Outlook, Teams) and syndicated research and competitive monitoring tools
Understanding of relevant tools & technologies, such as: MediaTools, Prisma, GCM, comScore, MRI/Simmons, AdIntel, iSpot
Excellent written and verbal communication skills; presenting experience preferred.
Ability to multi-task while demonstrating impeccable attention to detail and organization
Ability to collaborate well with staff, clients, and vendors at all levels
The desire to learn and grow and take on increasing responsibility
Strong business acumen and interpersonal skills
What You Can Expect:
The opportunity to make this role your own: help build on and contribute to our strategic offering, driving forward our narrative and positioning of our agency to share with prospects
A supportive and inclusive environment, we put people first
The behaviors of an entrepreneurial boutique agency with the backing of one of the largest holding companies in the world
The freedom and support to be brave, to try new things in our quest to build an agency that matters to its people and its clients
Apply
Please tell us a little bit about yourself and the types of positions you are interested in. We will do our best to get back to you with some feedback asap.
