Insights
Slow Economy Worrying Your Bottom Line? Interim Talent Can Save Your Budget
When a slowing economy puts revenues at risk, belt-tightening is often the preferred method of protecting the bottom line. Executives start by scaling back on discretionary costs such as travel and vendor services. All too frequently, however, they pare back the workforce or put promising initiatives on hold. As I discussed in an earlier post,…
How Independent Consultants Pave the Way to Growth, Even in a Down Economy
Shortly after the Great Recession began, a billboard popped up along I-95, on the way to Philadelphia. “Recession 101: Bill Gates started Microsoft in a recession.” The campaign was meant to be an inspirational reminder that we have the grit it takes to get through difficult times. Yet, it’s also true that businesses can use…
Market Slowdown, Team Downsized, Now What?
Market slowdown, recession, need to downsize the team to meet profit targets. But…the work that needs to be done isn’t downsized. Sound familiar? When a market downturn hits, this becomes the standard playbook as companies try to meet their profit expectations by downsizing their teams and basically riding out a downturn. The problem is in…
How a Marketing Analytics Consultant Can Bridge Your Data Insights Gap
Although big data is quickly turning analytics into a core marketing function, many companies are still ramping up their use of data while others have yet to implement the processes and systems needed to deliver the customer intelligence that marketing strategists need. Indeed, CMOs report that they’ve seen no improvement in marketing knowledge metrics –…
6 Out-of-the-Box Ideas for Networking Your Way to New Business
Most independent consultants are familiar with the usual networking tactics: Become active on social media, work your professional connections for leads, and join industry associations. While these are effective ways to produce quality leads, it’s worth considering some other, more strategic ways to expand your network – and find leads that are a better fit…
5 Ways Independent Consultants Can Boost Their Personal Brands on Google
As an independent consultant, your personal brand is everything. It’s what prompts people to contact you about a consulting opportunity and drives referrals from colleagues and friends. So it’s worth taking a look at something that greatly impacts your brand though you may not realize it: Google. It should come as no surprise that…
Does Your Marketing Team Need a Technology Consultant?
Technology permeates nearly every facet of marketing today. The modern marketing team is powered by a mix of marketing automation platforms, email marketing applications and social media channels such as Facebook, Twitter and LinkedIn. Add a layer of analytic and customer intelligence databases, and suddenly marketing looks a lot more technology- and data-driven
3 Ways Independent Consultants Can Help Transform Your Org Chart
When the time comes to make changes, organizational transformation can be extraordinarily difficult. While businesses must respond to disruptive forces in the market, new competitors and emerging technologies, they may not have the internal expertise to navigate evolving territories. One way to deal with this is to hire an independent consultant to lead your…
10 Ways Independent Consultants Can Transform Your Marketing Model
We’re in a new age of marketing. While many principles remain the same – the four P’s (product, price, place and promotion) are still very relevant – marketing planning and execution have become much more dynamic. That’s because technology, social media and analytics have shaken up traditional marketing methods. In our faster-paced, customer- and data-driven world,…
5 Signs You Need Talent On Demand
Talent on demand offers businesses the ability to be agile – to put together the team they need to face challenges that require specialized knowledge, to add resources during the weeks or months leading up to a product launch, to explore new opportunities without committing an inordinate amount of resources before the time is right….
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