Beyond Web Analytics Podcast – Episode 20: Voice of the Customer with Eric Feinberg

In this episode, the Beyond Web Analytics team talks with Eric Feinberg, an Industry Director at ForeSee Results, about Voice of the Customer and how it relates to and compliments traditional web analytics. The group discusses the differences between feedback systems and true Voice of the Customer solutions. The conversation covers how Voice of the Customer can provide new insights into competitive benchmarking, benefits of integrating traditional web analytic data, steps to take when creating and evaluating an online survey, and the added benefits of utilizing session replay data with the Voice of the Customer data.

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Rudi Shumpert
Contributor, Beyond Web Analytics!


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