VP of Analytics
Location: New York
Job Type: Full Time
IQ Workforce provides talent services for the analytics community. Our team provides access to hard-to-find resources across the spectrum…from the technical to the quantitative and all combinations in between. We provide independent consultants, contract-to-hire and full-time recruiting services.
Our client is an independent, mid-sized performance marketing agency. They were very successful in first incarnation as a direct response agency. A couple of years ago they began to pivot away from their core business to become a full-service performance marketing agency for mid-market clients. That transformation is well underway, but the key to their success going forward is going to be the ability to lead with analytics.
The VP of Analytics will work with mid-sized clients who are not necessarily highly sophisticated around digital media and marketing to evaluate their return on media investments and identify the insights that create and refine their strategy.
This is an opportunity to take your skills and experience as an analytics / insights professional and become more of a marketing strategy executive who oversees a small but growing analytics team. Although you will definitely still be HANDS-ON data, your core responsibilities will be around providing strategic direction and accountability to clients.
You will be responsible for every stage of the client lifecycle from initial pitch to in-market testing to optimization and strategy refinement. The ideal candidate will be passionate about problem solving and constantly exploring ways to improve on our current offering, including the opportunity to productize elements of solution delivery.
You and Your Team Will be Responsible For:
• Data Visualization and Advanced Reporting: Assist with moving away from Excel centric reporting by creating visualizations using best-in-class software.
• Advanced Analytics, Measurement, and Campaign Guidance: From identifying the analytics opportunity to presenting the insights that impact the bottom line and all steps in-between.
• Data Strategy: Finding the “story” or key insights in disparate datasets including; leads, consumer transactions, website engagement, search patterns, customer segmentations. You will also play an integral role in defining a new data infrastructure (DMP).
• Performance Attribution Modeling: Owning and advancing existing proprietary models that identify linkages between all conversions and media drivers. Working closely with clients and account teams to assess the challenge, discuss the possible solutions, and oversee a plan.
Significant experience in marketing and/or media analytics with a proven track record of directly supporting clients with a suite of analytical solutions. Experience within an agency environment is strongly preferred
Excellent communication and client relationship skills with a proven history of building and maintaining client relationships
Experience managing and/or mentoring analysts
The ability to translate results into clear, concise presentations, written reports, and data visualizations
Knowledge of multiple media types including: SEM, SEO, social paid, social earned / owned, display, video, linear TV & OTT TV.
Strong knowledge of media trends including emerging channels and innovations. A tendency to stay tuned-in to the most recent developments through research and networking.
Resourceful and creative — must bring fresh insights and not be discouraged when all the data is not readily available