VP of Analytics

Location: Baltimore, MD
Job Type:

The Sunlight For All Institute is launching The Baltimore Banner, a new paradigm for digital first, cross-channel local media. Their content will extend across web, mobile, radio and video. Their vision is to be the leading provider of news and lifestyle content in the Baltimore area.

The company is searching for a VP of Analytics to start, build and run the analytics function. The role will report to the CEO and collaborate extensively with the senior management team. This will be a highly strategic role, responsible for aligning business intelligence and analytics with stakeholder needs across marketing, product, newsroom, operations and finance. The analytics department will effectively translate and utilize data coming from digital analytics, marketing campaigns, customer (subscriber and advertiser) data, media research and financial data.

This role will help define the critical metrics for success of the organization. The impact of this role can not be overstated since the organization will be run almost entirely based on data-driven decision making.

This is the ideal role for someone who wants a seat at the table to build the news organization of the future. We expect the VP of Analytics to work closely with all functional leaders to make decisions that drive the business forward towards achieving our long term goals.

Key Deliverables:

Create industry leading capabilities including the vision, goals and plans for the analytics organization

Build a world class analytics team that spans data engineering, data analysis and data visualization

Developing an analytics infrastructure that will enable short-term and long term goals

Establish and manage the analytics P&L for the company with a goal of long-term sustainability

Build a team that will deliver analysis of data across all channels: web, mobile, video, social media, linear TV, radio, etc.

Build a team that will deliver customer insights using proprietary subscribers/customer data, as well as acquisition & retention marketing data

Answer business questions from cross functional stakeholders, but also proactively identify meaningful intelligence and provide insights for executive leadership to make informed decisions

Establish the company’s proprietary analytics structure, including methodologies, framework, techniques, KPIs, metrics, test & learn processes

Develop trusted relationships and clear communications with internal stakeholders, executive team members and key contacts in client organizations


Ability to think strategically: manage the people, tech and processes that deliver business results.

Experience in management consulting, agency environment or in strategic analytical roles in industry

Extensive and progressive experience in analytics and/or business intelligence

Experience building and managing teams of analytics professionals

Expertise in two or more of the following: digital analytics, media analytics, marketing campaign analysis, customer insights, advertising performance, business intelligence, media research, advanced analytics (mix modeling, customer segmentation, etc.), cloud-based data warehousing technologies