VP Analytics

Location: Baltimore, MD
Job Type:

The Company is a high profile well funded startup that is supported by some of the top names in the industry, including The Lenfest Institute, Bloomberg and Stuart Bainum Jr. Initially focused on the Baltimore area, they are creating a new paradigm for digital first, cross-channel local media. Their content will extend across web, mobile (app), radio (terrestrial and satellite) and video (TV and digital). Their vision is to be the leading source of news and Baltimore area content.

The company is searching for a VP of Analytics to start, build and run the analytics function. The role will report to the CEO and collaborate extensively with the senior management team. The scope will include digital analytics, business analytics, BI, consumer & media research and customer insights.

This role will help define the critical metrics for success of the organization. The impact of this role can not be overstated since the organization will be run almost entirely based on data-driven decision making.

Key Deliverables:

Create industry leading capabilities including the vision, goals and plans for the analytics organization

Building a world class analytics team that spans data engineering, data analysis and data visualization

Developing an analytics infrastructure that will enable short-term and long term goals

Establish and manage the analytics P&L for the company with a goal of long-term sustainability

Deliver analysis of data across all channels: web, mobile, video, social media, linear TV, radio, etc.

Deliver customer insights using proprietary subscribers/customer data, as well as acquisition & retention marketing data

Develop a dashboard that reports on a broad range of success metrics across the organization

Answer business questions from cross functional stakeholders, but also proactively identify meaningful intelligence and provide insights for executive leadership to make informed decisions

Establish the company’s proprietary analytics structure, including methodologies, framework, techniques, KPIs, metrics, test & learn processes

Develop trusted relationships and clear communications with internal stakeholders, executive team members and key contacts in client organizations


Extensive and progressive experience in analytics

Experience in digital media including expertise in cross-channel data analysis

Experience with EITHER the subscriber ecosystem (acquisition, retention, engagement, lifetime value etc.) OR advertising-driven digital content business models.

Significant experience building and managing teams of multi-disciplinary analytics professionals

Expertise in three or more of the following: cloud-based data warehousing technologies, digital analytics, media analytics, customer insights, advertising performance, business intelligence / data visualization, media research, advanced analytics (mix modeling, customer segmentation, etc.)

Excellent verbal and written communication skills