Strategist, Marketing Technology

Location: NYC
Job Type: Marketing

IQ Workforce is a leading recruiting firm for the analytics & data science communities.

Our client is a global media agency that was founded with a special focus on data analytics. They aim to inform brand strategies with real-time insights. They have expert level media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

They agency is growing its Marketing Technology practice and has openings at the Strategist level.

As the technical expert in the room, you’ll play a key function within the agency client teams, as a consultative resource in the adoption and acceleration of disruptive technologies and its growth strategy on behalf of our clients.

You will be responsible for delivering high quality consultative guidance and services, by enabling scalable and successful implementation of creative ad technology platforms and provide technical support to the clients and agency teams alike. You’ll be responsible for managing the full life cycle of dynamic digital ad campaigns and satisfying the requirements of multiple stakeholders (media agency, creative agency, publisher).

To be successful in this role, requires an aptitude for new technologies and an awareness across multiple facets of ad technology (technical, operational, solution, and business), strong project management and collaboration skills, and a drive to help clients evolve and solve for their ad technology strategy.

Responsibilities include:
You are the subject matter expert on all Creative Ad Technology – provides end to end consultation and guidance across clients and agency stakeholders for technical implementation and ensuring clients are leveraging the solution effectively

Responsible for the implementation, management, and support of dynamic creative digital marketing campaigns using new and/or existing platform within the clients MarTech/AdTech technology stack

Provide consultation across internal and external stakeholders on the evaluation of new and existing creative advertising technology to ensure the best implementation of dynamic technology and strategies to achieve the required goals

Engage clients and agency stakeholders in strategic dialog by hosting and guiding creative messaging strategy sessions with clients, media and creative agencies, and creative ad technology platforms

Liaise regularly between internal teams, such as Creative Agencies and Media Discipline teams – and externally; Clients and Creative Advertising Tech to ensure smooth delivery of all aspects of the campaign across trafficking, audience/data usage, and analytics

Accountable for dynamic creative campaigns throughout their life cycle, ensuring they run flawlessly and deliver on the necessary client business goals. Provide support in troubleshooting campaign issues

Facilitate and support the onboarding and data enablement of new and/or existing Creative AdTech, producing custom onboarding/process documentation for wide distribution. Identify process inefficiencies and ways to improve operations workflow.

Responsible for continually developing and maintaining partnership relationships with Creative AdTech partners – meeting regularly to assess key platform updates

Co-author industry or driven points of views for thought leadership to clients and agency stakeholders; develop case studies; document best practices around creative ad and emerging technology and its value-add to our respective clients

Activate participation in Learning & Development initiatives – customized to your career trajectory and growth in subject matter

2-3 years of professional experience in digital media mandatory. Areas of work can include Account Management, Activation, or Ad Operations. Experience across MarTech/AdTech a plus

An understanding of the full digital landscape across Display, (rich media, video, dynamic, standard, mobile, mobile apps), Social, Search – including tracking, data analytics, and digital standards

Hands on experience trafficking with/in point solution ad severs and channel tools
(DoubleClick GCM, Flashtalking, Innovid, Sizmek, Celtra, Google Studios, etc.), is desirable- or knowledge of ad serving platforms and their implementation and reporting

A strong foundation in Media Activation platforms, such as DSPs (DV360, The Trade Desk, Xandr, etc.) and media buying platforms (Mediaocean)

Demonstrated understanding of how ad technology satisfies digital campaign measurement needs, and the implications of mis-implementation on ability to deliver on those needs

Analytical mindset with knowledge and passion for media, data, and technology capable of learning quickly and adapting to change

Excellent project management skills with the ability to independently manage multiple projects at the same time

Flexibility and adaptability in being able to take on new projects with little notice or training

Ability to work collaboratively across all teams with proven customer service experience, and excellent communication skills both internally and externally to drive projects forward