Sr. Director of Data Science

Location: NYC
Job Type: Data Science

IQ Workforce is a leading recruiting firm for the analytics & data science communities.

Our client is a full-service media agency that believe “all media is performance media”. They take a brand forward approach to performance – considering context and setting expectations. They understand the tension between balancing a brand’s need for recognition with accountability in action. They understand the now—and help you grow toward what’s next.

They are currently looking to grow their Data Science practice and add a Sr. Director.

The Sr. Director, Data Science, reporting to the Managing Director, Marketing Science, will oversee the Data Science team that sits with in the Marketing Science department in delivering advanced analytics solutions tied to business and marketing performance. The Senior Director will be responsible for help building out their analytical toolbox supported by advanced analytics with a focus on the Agency’s performance video model. A successful Senior Director should possess both an analytical mind but also creativity to leverage analytics within media to guide their data driven performance bases approaches. The Sr. Director will be responsible for managing a data science team within the larger Marketing science department to ensure staff are trained appropriately while partnering with the other Marketing Science disciplines. This person will play a critical role in working across with cross-functional partners to establish best practices for the Agency.

Responsibilities include:
Lead advanced measurement (MMM, MTA, Video Attribution) in partnership with Marketing Science counterparts to provide best-in-class attribution offering to the agency

Provide analytical leadership in cross-channel measurement and clearly explain complex ideas to multiple audiences

Spearhead internal data driven proprietary tool development in cooperation with cross-functional key stakeholders

Act as a subject matter expert in analytics (both online and offline) for cross channel measurement, reporting and attribution, audience creation

Guide test designs and analyses using advanced analytics techniques

Execute segmentations leveraging SPSS/SAS Cluster and Factor Analyses for audience development across accounts

Develop effective relationships with key client contacts and business partners, taking lead on data and analytics focused initiatives and communications along side client Marketing Science lead

Work alongside client teams to set up test designs and run analyses to support test outcomes that demonstrate business performance and opportunity to improve

What you will bring:
Experience with people management

Creative thinker in leveraging analytics to solve clients’ burning issues

Outstanding project management and organization skills driving cross-functional teams; abroad and locally

Solution-oriented with an impeccable eye for detail, you are comfortable with ambiguity and can grasp new concepts

Extensive experience managing senior stakeholders with a professional demeanor and functional expertise

Effective communicator while evoking camaraderie between all team members

Ability to provide “thought leadership” and creative problem solving when dealing with a client’s data challenges

Strong organizational, verbal and written communication and presentation skills

Minimum 10+ years of work experience in on-line, off-line and cross-channel analytics role

Fluent in measurement methodology and meticulous analytical leader

Proficient in SAS, SPSS, R or other advanced analytics software

Experience in ad-serving and web analytics tools

Fluent with concepts of database design and SQL

Exposure to working in clean rooms such as Google Ads Data Hub (ADH), Facebook Advanced Analytics (AA) and Amazon Marketing Cloud (AMC)

Experience with marketing mix modeling/econometric analysis and/or other market research (custom survey research, advertising testing or tracking, new product research, etc.)

Familiarity with web technologies including HTML and Javascript

Knowledge and experience with syndicated research sources/tools (GfK, MRI, Simmons, Scarborough, IMS, Nielsen, comScore, etc.)