Sr. Data Scientist, Marketing

Location: San Francisco
Job Type: Analytics

IQ Workforce provides talent services for the analytics community.

Our client is one of the most successful technology start-ups in the last 10 years. They have grown to 300+ employees and service 15,000 stores across 4,000 cities. They just closed a $600 million round of funding, bringing their valuation to $7.6 billion (Oct 2018).

The company has a fast growing 20+ person centralized data science team, made up of Managers and Sr. Data Scientists. The team has tripled in size in the last year and a half. They are currently looking to add a Sr. Data Scientist to support their data driven Marketing team.

This Sr. Data Scientist will own the strategic relationship with their Director of Marketing and a host of channel managers in the following areas; paid search, paid, social, email, brand / affiliate and mobile networks.  The SDS will identify key metrics, design experimentation and incrementality tests, conduct deep and rigorous analysis, and deliver insights to the team for marketing scale and optimization.

This will be an extremely visible role within the organization with a high level of autonomy. They are looking for a driven Sr. Data Scientist to take ownership in building out the systems and developing the marketing measurement / optimization program.

Responsibilities include:

Conduct quantitative research and analysis of our marketing strategy requiring complex data retrieval that results in actionable insights and recommendations

Identify key questions, problems, and KPIs using your sharp business acumen and judgment and past marketing analytics experiences

Design and analyze rigorous experiments and incrementality tests

Work daily with senior marketing leadership and a team of marketing professionals to discover and guide the most impactful marketing investments

Provide access to data through dashboards and other analytical tools to empower your team through self service. Look for opportunity to automate insights through alerting and anomaly detection

Develop and deliver on the marketing analytics roadmap

Build marketing analytical tools from scratch (like a customer LTV model, a budget optimization model and campaign effectiveness tools) that will enable marketing to acquire new users in the most efficient way


Passion for, and track record of leveraging data for business impact in a multi-channel marketing environment (including ad servers, social networks, RTB platforms, and offline channels)

Thorough understanding of the digital marketing / ad tech ecosystem and the best practices for measurement in it

Ability to write complex and performant queries in your dialect of SQL to extract data from our Redshift cluster

Experience building tools and automated processes to extract, clean, and distill data in a procedural language of your choice such as Python, Julia, or R

Understanding of A/B testing and other forms of statistical analysis using statistical packages similar to R, SAS, or Pandas

Excellent communication skills with the ability to distill complex problems into digestible insights

Effective data visualization skills with analytical tools such as Tableau, Looker, D3.js or other tools

Growth mindset; the ability to thrive in a dynamic and collaborative environment