Sr Analytics Consultant, Multi-Channel Media
Location: New York
IQ Workforce provides talent services for the analytics community.
Our client is a global marketing services leader whose data products and analytical services enable marketers to recognize and then deliver highly applicable ads across any available channel. They are currently looking to fill a Senior Analytics Consultant role that will work across all screens. The role can be based with their NY or Boston teams.
As part of the Marketing Science business unit, the Senior Consultant will be responsible for supporting the design, development, and delivery of advertising analytics. You will help clients make advertising decisions utilizing and integrating consumer-level profile and behavioral attributes from huge volumes of data from multiple sources.
Collaborate with clients and internal stakeholders to understand business and insight goals, define a learning agenda, and identify relevant KPIs and diagnostics to pursue
Work efficiently with client data and analytics partners to define, configure, extract, aggregate, package, synthesize, and share data, results, and actionable insight to support adjustments to client campaigns, products, or business decisions
Build and foster positive reputation with client-facing delivery teams and Product & Engineering teams to successfully collaborate on designing, building, and launching analytical solutions
Build up a strong understanding and expert knowledge of the various data sources – MVPD video subscriber attributes, 3rd-party data provider attributes (demographics, psychographics, lifestyle segments) across ad industries, TV/ video media content activity (across ad formats/ platforms), campaign exposure and response events, and product purchase or conversion activity
Partner with inter-disciplinary internal and client teams in the development, execution, standardization, and automation of recurring reports, dashboards, and prototypes
Prepare and present compelling analytical presentations and effectively communicate (both in writing and verbally) complex concepts to marketing and business audiences
Academic degree in Business, Marketing, Math, Statistics, Economics, Computer Science or other related discipline
Significant experience in an analytical role, preferably in an agency or professional services environment: digital advertising, database marketing, or consulting
Critical thinking– enthusiasm for translating data into actionable insight relevant to marketing program objectives
Strong quantitative and research skills with proven ability to demonstrate data interpretation capabilities in terms of reporting and dashboards
Attention to detail and time management delivering high quality, client-ready work for multiple projects across several client engagements while meeting deadlines
Ability to articulate strategic marketing implications of campaign performance results for business audiences with clarity and persuasiveness
Hands-on fluency with relevant analytics tools
Demonstrated history of integrating multiple data sources and utilizing creative analytical approaches to answer client audience insight or campaign performance questions
Knowledgeable of the media planning, measurement, and optimization process and acumen (both online and offline)
Technical familiarity with SQL and scripting languages like Perl, Python, Spark, and/ or R
Methodological comfort with statistical clustering methods or predictive modeling Working experience in digital video, cable, or TV media industries