SEO Manager

Location: Columbus OH, Greater Boston or Remote USA
Job Type: Marketing

IQ Workforce is a leading recruiting firm for the analytics & data science communities.

Our client is a boutique marketing firm that focuses on clients who are in the midst of undergoing a digital transformation. They are deeply committed to driving business results, and all their work is a blend analytics and creativity. The four pillars of our work are: marketing strategy as a driver of business success, demand generation, optimization, and analytics. Their team is a made up of a diverse group of passionate, data driven marketers who like to make a major impact and have fun doing it.

They are currently looking for a SEO Manager to lead their SEO practice on behalf of their clients. In this role you will identify opportunities, develop strategies, and support client teams with the execution of those strategies. You will serve as the company subject matter expert on all things SEO, keeping abreast of the latest trends. Your role will include one-time audits for some clients and driving ongoing SEO initiatives for other clients. If you love SEO, like to work with a variety of industries, and enjoy a fast-paced environment that blends analytics and creativity, this is the place for you!

Responsibilities include:
Performing client audits, centered on the four pillars of SEO: crawlability, link equity, content, and usability

Developing a holistic SEO strategy, including content, site architecture, link-building, and keyword selection/utilization

Supporting clients’ ongoing SEO initiatives, from strategy to execution, including partnering with technology teams

Communicating the importance and relevance of SEO to clients and adjusting the message to the audience, from the executive who is interested in the big picture to the technology person who is interested in the details

Monitoring SEO trends and industry news and sharing those with the broader internal team

Performing competitive analysis for our clients

Developing SEO reporting and monitoring performance for our clients

5+ years direct SEO experience

Proficient user of SEO tools and platforms (Moz, DeepCrawl, Conductor, Ahrefs, Screaming Frog, BrightLocal etc)

Tech savvy and informed about the internet and search marketing trends

Knowledge of technical aspects of SEO, including HTML, CSS, JavaScript, URL structures, keyword analysis, content optimization, search engine spiders, indices and algorithms

Deep experience with Google Analytics, Adobe, or another analytics platform that measures SEO success

Excellent oral and written communication skills

Enjoy geeking out on Excel and are fond of functions, vlookups, and pivot tables