Senior Marketing Technology Architect

Location: Remote / Virtual Office
Job Type:

IQ Workforce is a leading recruiting firm for the analytics community. Our client is the only digital consumer experience company combining analytics, ecommerce, content management, and full-service commerce operations. No other company brings together engineers, data scientists, retail experts, designers and strategists to create seamless, memorable and scalable customer experiences.

Through their integrated capabilities and unparalleled expertise, they make content and commerce more effective for legacy brands and digital natives alike, including Le Creuset, Casper, Food Lion, Charter, Ticketmaster, and Panera.

POSITION SUMMARY:

We are looking for a Multi-Solution Marketing Technology Architect to join our fast-growing analytics team. This role will be for a business-minded and data-driven technologist who can serve in the following ways:

Fuel our ability to provide data analysis, insight, and recommendations to our enterprise-level clients through implementation, configuration, and enablement of digital analytics and other marketing technology solutions

Provide our enterprise-level clients with data analysis, insight, and recommendations

The ideal candidate will have 5-10 years of experience in the implementation of enterprise marketing technology solutions, specifically leveraging the following Adobe products: Analytics, Target, and Launch. Experience deploying and integrating other Adobe solutions or competing technologies from other technology partners is highly desired. Exact position/title/responsibility to be determined by experience level.

ESSENTIAL JOB DUTIES & RESPONSIBILITIES:

Gathering requirements for analytics and marketing technology projects

Producing requirements, solution design, and strategy documents for clients

Performing comprehensive implementations of marketing technology platforms, primarily Adobe Experience Cloud solutions including Analytics and Target

Demonstrating expert knowledge of tag management systems such as Adobe Launch and Tealium

Designing and deploying data integrations between systems

Providing subject matter support to the sales team as needed

Displaying significant knowledge of HTML, JS, CSS, etc. to facilitate debugging issues and communicating with both internal and client developers

PREFERRED SKILLS & TECHNOLOGIES:

Working knowledge of CDP and DMP platforms and how they can be leveraged within a mature marketing technology ecosystem

Understanding and communicating with clients data privacy regulations (e.g. GDPR, CCPA) and the impact of those regulations on the collection of marketing and other data

Analyzing and optimizing the customer journey, utilizing a variety of data sources (offline/online, 1st/2nd/3rd party) across channels (web, mobile app, email, store, etc.)

One or more certifications from marketing technology vendors (Adobe, Google, etc.)