Senior Manager of Digital Marketing
Location: Columbus OH, Greater Boston or Remote USA
Job Type: Marketing
IQ Workforce is a leading recruiting firm for the analytics & data science communities.
Our client is a boutique marketing firm that focuses on clients who are in the midst of undergoing a digital transformation. They are deeply committed to driving business results, and all their work is a blend analytics and creativity. The four pillars of our work are: marketing strategy as a driver of business success, demand generation, optimization, and analytics. Their team is a made up of a diverse group of passionate, data driven marketers who like to make a major impact and have fun doing it.
They are currently looking for a Senior Manager of Digital Marketing to develop and manage successful, long-term digital strategies for their clients. In this role, you will need in-depth marketing experience and a passion for digital technologies. The ideal candidate is an experienced digital marketer on the agency side with strong analytical skills, proven ability to think strategically while being results focused, with exceptional client and relationship management skills.
Partner with clients and internal teams to design and create successful multi-channel digital marketing programs for clients
Partner with company marketing specialists to execute and manage all marketing channels including but not limited to paid search, PLA, affiliate, paid social media (eg Facebook, LinkedIn, YouTube), display, email, web site experience
Initiate the planning process, and partner with the client to develop a strategy, roadmap, and testing plans across multiple channels based on clients’ goals and economics
Project manage and prioritize against aggressive client deadlines, with accountability for keeping the internal teams as well as client teams on track
Manage client budgets across marketing channels, ensuring spend is on target with expectations. Recommend budget adjustments when appropriate based on performance
Develop objectives and measurement criteria for marketing programs and initiatives based on client goals
Create or leverage existing reports to constantly monitor marketing programs and key client KPIs. Use this data to recommend and implement ongoing optimizations that will help make programs successful
Derive insights from research and analysis, and identify next steps and recommendations that will drive the most value for the client
Develop and execute tests plans across areas including creative, audiences, copy, bid strategies, ad formats, etc.
Understand the full marketing funnel leveraging data from multiple sources. Identify and implement opportunities across the funnel including opportunities to drive awareness, consideration, and conversion
Execute channel and site audits independently identifying areas beyond internal guides that need to be explored
Create presentations that articulate multi-faceted points and recommendations to clients, and lead presentations in person and via teleconference
Primary point of communication for all day to day activities and planning activities with most clients
Hire, manage and mentor junior associates. Provide training, guidance, and feedback on a regular basis. Identify areas of development and execute development plan to grow junior associates
5+ years of digital marketing experience, with a track record of managing and executing digital strategies across multiple, integrated channels
Experience managing and mentoring junior associates, with proven ability to develop and grow junior talent
Extensive experience working with digital marketing platforms including, but not limited to: Google AdWords, Bing, Facebook, Instagram, LinkedIn, bid management tools (eg DS3, Kenshoo), Display partners (eg Criteo, RTB House, DV360), and Affiliate Networks (eg Impact, Rakuten, Commission Junction)
Ability to think strategically while also being data-driven and results oriented
Strong analytical skills including the ability to manipulate and interpret data into strategic recommendations and marketing strategy
Proficient in digital marketing and measurement applications (such as Google Analytics, Adobe, Salesforce, and more)
Strong communication and presentation skills and ability to interact with all levels of end users and technical resources
Exceptional relationship and client management skills
Creative problem solver who enjoys the process of finding answers
Excellent project management skills with strong attention to detail and accuracy for project execution
Ability to manage and prioritize against aggressive client deadlines
Passion for and constant eye on “the future of media” based on industry trends and innovations