Senior Data Analyst - Advanced Advertising
Location: Boston Area
Job Type: FT
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IQ Workforce provides Talent On-Demand for the strategy, operations and analytics communities.
Our team provides access to hard-to-find analytics resources across the spectrum… from the technical to the quantitative and all combinations in between. We provide independent consultants, consulting projects, contract-to-hire and FT hire services.
Our client is a leader in the rapidly evolving TV and video analytics space. They have deep relationships with major TV and media companies. This role focuses on measuring interactive marketing campaigns across TV, online, and mobile video platforms. The senior analyst role includes elements of direct client support and custom solution development, as well the opportunity to contribute to the internal data and analysis platform.
Partner with inter-disciplinary internal and client teams in the development, execution, standardization, and automation of periodic reports, dashboards, or prototype
Work efficiently with client data and analytics partners to define, configure, extract, aggregate, manipulate, diagnose/ QA, validate, package, synthesize, and share data, results, and insight
Prepare and present compelling analytical reports and presentations and effectively communicate (both in writing and verbally) complex concepts to marketing and business audiences
Glean actionable insights from reports to support adjustments to client campaigns, products, or business decisions
Collaborate with clients and internal stakeholders to understand business and insight goals, define a learning and optimization agenda, and identify relevant KPIs that align with campaign objectives
Support the continuous marketing optimization process of testing, learning, and deploying marketing campaign levers – creative, messaging, and offers – to selected audience segments across consumer video touch points (online and TV) and measure differential impact on KPIs to support the development of robust marketing and advertising programs
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Bachelor’s degree in Business, Marketing, Statistics, Economics or other quantitative discipline
3-5 years of analytics experience — digital advertising, site experience analytics, database marketing, or interactive/technology consulting, etc.
Critical thinking– capable of generating consistently accurate, useful reports as well as a enthusiasm for translating data into actionable insight relevant to marketing program objectives
Strong quantitative and research skills with ability to demonstrate data interpretation capabilities in terms of reporting and dashboards
Balances desire for quantitative rigor with realities of inconsistent business data
Attention to detail and time management to deliver high quality, client-ready work for multiple projects across several client engagements while meeting deadlines
Expert in data extraction, manipulation, and visualization tools
A bonus would be any familiarity with any TV/ digital measurement tools – Nielsen, Kantar, Rentrak, Omniture, WebTrends, Google Analytics, DART, Atlas, Open AdStream