Senior Consultant - Digital & Customer Analytics
Location: New Jersey
IQ Workforce a leading recruiting firm for the analytics community.
We are working with a $3B telecommunications company who is shifting their strategy from a consumer-focused business model to a B2B marketplace leader with a technology focus. Analytics is at the center of this shift, making them a very interesting place to work over the next few years. Their new VP of Analytics is growing the team and has headcount for a Sr. Consultant who can combine their digital data with their “business data” to uncover insights and make recommendations that will win customers and grow the business.
This is a hands-on data role that will also lead project teams and consult with key stakeholders to drive strategic decisions and continuously improve online touchpoints. Key responsibilities will focus on understanding business objectives, determining key metrics, developing the appropriate measurement plan and delivering insights to key stakeholders through your analysis.
Data Collection Strategy
As the Web Analytics implementation evolves you will be responsible for acting as a liaison between Business Owners and the Web Development teams
As they create new websites and add site functionality, you will work with key stakeholders to understand the business objectives in order to develop the appropriate measurement plan and tagging strategy so that Web Developers can tag appropriately.
Visualization, Analysis and Optimization
Utilize various tools (Digital Analytics, Heatmapping, Session Replays and Online Surveys) to come up with holistic analysis and recommendations to improve the online experience, driving more sales (lead generation) and online customer engagement
Lead the analysis to identify opportunities for A/B testing throughout websites including Landing Page and Funnel optimization
Manage the production and distribution of recurring reporting and ad-hoc analysis
Join Web/Digital data to business data to understand customer lifecycle behaviors and the impact on conversion rates, churn and business outcomes.
Translate findings in a clear and concise manner in order present results to executives
Extensive experience in digital analytics
Expert knowledge of Adobe Analytics and/or Google Analytics tools
Experience developing web measurement plans and leading Adobe Analytics tagging implementations
Experience with User Experience tools like Decibel Insight, iPerceptions, GainSight is a plus
Experience with using SQL to pull/manipulate data from Enterprise Data Warehouses is a plus
Practical problem solving and strategic thinking skills
Ability to identify issues with the data and problem solve
Extremely strong written and verbal communication skills, collaboration skills; great attention to detail
Experience developing collaborative relationships and partnerships with the business and technology departments that drive business results, including the ability to translate between technical and non-technical people
Proven self-starter who thrives in a fast paced environment