Senior Associate, Digital Analytics
Job Type: Full Time
IQ Workforce is one of the leading recruiting firms for the analytics community. We are working with a household name in the media & entertainment industry on this excellent opportunity. This role includes more opportunity for skills development and career growth than almost any similar position in the marketplace.
Their Digital Analytics team is focused on leveraging best practices in web analytics to capture data, perform analysis and optimize their websites to drive customer satisfaction and business outcomes. This Sr. Digital Analyst will play a critical role in delivering accurate, insightful analysis to drive decision-making throughout the organization. This person must be comfortable working with partner teams, conducting both planned and ad hoc analyses, preparing reports, and communicating insights to a variety of audiences.
Generate insight from site data and communicate opportunities or issues.
Leverage analytics to continuously recommend optimization tactics that will improve site performance.
Collaborate with business, technology and analytics partners to determine needs and establish data collection requirements.
Work with implementation specialists to deploy and maintain accurate website tracking.
Develop and maintain reports on web channel performance.
Design effective and impactful reports and visualizations for business and technical audiences.
Support business unit teams, product management groups and other teams with ad-hoc reporting and in-depth website analysis.
Utilize business and analytical expertise to independently perform proactive analysis and solve business problems.
Define and execute quality assurance procedures to ensure accuracy of analytical output.
Significant web analytics experience.
Advanced knowledge of Adobe SiteCatalyst/Analytics products.
Experience defining website analytics tracking requirements.
Demonstrated experience partnering with technical resources to implement web/mobile app analytics tracking
Ability to design tagging strategies and effectively QA analytics tracking
Experience with push and in-app messaging analytics
Ability to derive actionable insights from data and effectively guide decision-making.
Strong understanding of segmentation and targeting.
Ability to excel in a fast-paced, cross-functional environment.
Excellent written and verbal communication skills.
Proactive problem-solving and critical thinking skills.
Ability to manage time effectively and consistently meet deadlines.
Ability to distill analysis into concise recommendations and present to management audiences up to an executive level.