Senior Associate, Customer Analytics

Location: Columbus
Job Type: Full Time

IQ Workforce provides talent services for the analytics community.

Our client is a global multichannel retailer with several blue chip brands in their portfolio.  They are looking for an analyst to join their Enterprise Analytics Department. This role will create analyses that gives insight and direction to stakeholders across the business.

RESPONSIBILITIES

Designing and performing analyses as a key business partner to internal teams including:  product, marketing, ecommerce, C-Suite, regional leadership, etc.

Leveraging multiple sources forms of data to analyze the efficacy of marketing initiatives and create prioritized, actionable recommendations.  For many business questions, it will be required to extract the information from the enterprise data-mart using SQL, transform and summarize that information with SQL/SAS, export and finalize the analysis within Excel then share and communicate the results.

Top performers have opportunities to manage impactful projects driving millions of dollars in incremental sales.  Therefore, the candidate must have very strong and confident communication skills where you can present and defend your findings.

Support customer marketing planning and hindsight activities on digital marketing, offers, email, and tests the business runs.

Question the norms and elevate the value or processes behind their work

Produce easy-to-understand, timely deliverables with a focus on web analytics, marketing performance, cross channel, web behavior, and conversion rate optimization

Financial planning and results (budgeting, pro forma calculation of a P&L, incremental sales, profit, flow-thru, transaction estimates)

Identify business growth opportunities based on current digital, customer, and market trends

Manage special projects or serve as a subject matter expert on project teams requiring customer data.  Follow special projects through entire project lifecycle with participation in or leadership of planning, executing and closing of these initiatives.

QUALIFICATIONS

Bachelor’s degree in analytical or related field; Advanced degree preferred (Master’s or MBA)

Capacity to manage multiple and competing demands/projects and deliver against aggressive goals.

Strong interpersonal and communication skills including influence and leader engagement

Rigorous attention to detail

High level of analytical and business curiosity

2-5 years professional experience in an analytical role

Significant relational database analysis experience

Significant programming experience (SQL, SAS, etc.)

Significant experience in marketing

Experience with web analytics tools

Knowledge of statistical concepts such as regression, significance testing etc.