Onsite Marketing Operations Specialist
Location: Remote USA
Job Type: Marketing
Our client, The Philadelphia Inquirer, was founded in 1829 and is the third-oldest continually operating daily newspaper in the United States. It was purchased in 2014 by the non-profit Lenfest Institute, which was founded by philanthropist Gerry Lenfest to protect and promote the integrity of journalism – specifically local journalism.
The Philadelphia Inquirer publishes a news website (Inquirer.com) and two daily newspapers (The Philadelphia Inquirer and Daily News) and has come a long way in terms of modernizing its operations and delivering content across digital channels. The focus now is to modernize their Marketing department to enable them to build audiences more effectively for their content and monetize those audiences.
One of the key positions of focus is a Specialist in Onsite Operations. This Specialist will work in a 3-person team under the Manager of Marketing Operations to ensure the timely delivery and flawless execution of multichannel marketing campaigns.
Support onsite marketing efforts with creation and maintenance of URLs, tracking and promotional
In partnership with product, team owner of onsite assets, including Piano and BlueConic
Responsible for updating the paywall creative, subscribe button copy, and any potential future subscription assets
Oversee QA process for all onsite assets
Set URLs and test links for landing pages
Assign promotional codes
Marketing Cloud reporting
Report out of GBQ results and conversions
Retention reporting assessment on campaigns
2-3 years of digital marketing experience, ideally in a publishing/media or ecommerce sphere
HTML or CSS experience
Experience with Google Analytics or Adobe Marketing Cloud preferred
Be a proactive self-starter, eager to learn and grow, and have a passion to seek & identify opportunities for business growth
Be a collaborator, able to work closely with cross-functional teams and oversee projects from inception to final result
Be comfortable working in a fast-paced environment and juggling multiple projects at one time
Have a can do attitude, think positively and seek out challenges to grow as a marketer and a human being