Manager of Digital Testing & Optimization

Location: Remote USA
Job Type: Analytics

IQ Workforce is a leading recruiting firm for the engineering, analytics, and data science communities.

Our client is a leading restaurant brand with more than 2,300 bakery-cafes in the United States and Canada, 140,000 associates and annual systemwide sales in the billions. They are currently making a massive investment in technology and talent to support their marketing and customer focused initiatives.

One of the immediate needs is a Manager of Testing & Optimization that will be at the forefront of the company’s burgeoning data-driven digital strategy. This individual will support the broader Digital Commerce team by leveraging digital testing methodologies to optimize digital conversion and revenue generation, as well as segmentation and personalization strategies. This Manager will lead & manage the day-to-day operations of the digital testing program, including backlog & calendar management, grooming, execution, QA/UAT, and analysis. The Manager will partner with a cross-functional team across Product Management, Merchandising, IT, User Experience, MarTech, and Analytics to orchestrate the end-to-end test life cycle.

Personal competencies for success include excellent quantitative reasoning, analysis, project management, communication, and problem-solving skills; ability to create partnering relationships with stakeholders and communicate complex information effectively and clearly; strong attention to detail, particularly in technical and numerical domains; and an inquisitive attitude that’s not satisfied until you’ve found the answer.

Responsibilities include:
Operationalize adoption of testing and optimization process through digital commerce & marketing
• Manage active test library and test velocity
• Coordinate & manage test life-cycle, including scheduling, experience execution, test setup, test QA/UAT, and analysis
• Partner with IT & MarTech resources for the test execution & QA/UAT and technical enhancements of digital properties & tools to support & enhance our testing capabilities
• Lead & conduct analysis portion of test-life cycle along with support from digital analytics resources
• Help stakeholders establish expected results and prioritize accordingly
• Advise on test hypothesis, design, and goals
• Establish pre-test expectations of anticipated test duration
• Testing tool administration and training

Lead analytical approach by providing recommendations on testing strategy and post-test analysis/conclusion

Maintain historical documentation of testing, results, and insights

Enable segmentation by championing a deep understanding of analytically informed behavioral customer audience segments and tactics

Ensure technical efficacy of testing tool and underlying data

Develop strategy for forward-looking improvements to testing, optimization, and segmentation tools, data, metrics, and segments

Prepare and present insights leveraging effective data visualization and succinct communication for executive-level decision support and briefing

Bachelor’s Degree in Business (Marketing, Economics, Finance), Information Technology, or Mathematics/Statistics is preferred

5+ years of advanced analytical experience with digital product, web/digital analytics, or digital marketing strongly preferred

Expert-level knowledge of digital analytics tools and processes, experience in Adobe Analytics and Adobe Target strongly preferred

Strong communication skills to present ideas and persuade action

Ability to turn hypotheses into effective test designs

Demonstrates in-depth technical capability and professional knowledge of conversion rate optimization

Advanced knowledge of applied statistics, particularly causal inference, counterfactual techniques, and regression

Familiarity with Tag Management Systems and digital analytics tagging

Ability to understand business objectives and support business case development, inclusive of financial implications, incrementality, and profitability

Strong knowledge of project management methodologies