Manager of Customer Analytics
Location: St. Louis or Greater Boston
Job Type: Analytics
IQ Workforce is a leading recruiting firm for the engineering, analytics, and data science communities.
Our client is a leading restaurant brand with more than 2,300 bakery-cafes in the United States and Canada, 140,000 associates and annual systemwide sales in the billions. They are making a massive investment in analytics & data science to support their marketing and customer loyalty initiatives.
They are currently in need of a Manager of Customer Analytics to focus on the continued development and optimization of their famous loyalty program.
The Manager of Customer Analytics will create data-driven insights and strategic marketing uses around loyalty member data. This person is responsible for the creation of a deep understanding of the company’s customer using segmentation, statistical modeling, descriptive analysis, and related learning methodologies. This role will support the company’s use of data assets to propel its 1:1 marketing initiative forward. The Customer Analyst will partner with their IT and Data Science team to leverage the company’s data assets to help the loyalty team deliver the right message, to the right customer, at the right time, with the right offer.
The right person for this role is someone who is passionate about improving loyalty programs and possesses technical knowledge of data, customer analytics, and research methodology and can apply these skills in digital marketing.
Develop and maintain an in-depth understanding of the company’s data resources, including operational databases, and data flows with external partners
Querying data warehouse or other sources of data to create analytical datasets
Application of research methodology in statistical applications to develop powerful analyses to help Panera understand our customer better
Evolving analytical approaches in coordination with loyalty team members and other analytical contributors to craft the most appropriate project design and outcomes
Selecting and using a range of statistical methods to create insight. Methods can include clustering, predictive modeling, market basket analysis, regression analysis, explanatory analysis, descriptive analysis or any number of techniques to create insight
Provide Marketing business-area direction to the Data Science, Insights teams and analytics vendors to understand the loyalty program’s trends and impact on data, analytics design and findings
Presentation of analytical findings to the loyalty team and guiding them in the proper interpretation and use of the results
Interface with a range of analytical understanding and adapt communication to the needs of the level of understanding
Contribute to database projects, which often require the participation of all stakeholders
Ensure that standard operating procedures and corporate privacy and data security policies are observed
Bachelor’s Degree in Information Technology, Mathematics, Statistics or Marketing is preferred; or credentials within related data/analytical fields
Master’s degree in mathematics, analytics, statistics, or actuarial science a plus
5+ years of experience working with customer and/or transactional data
5+ years of experience working with marketing database solutions on multi-channel marketing and one-to-one communication (CRM) approaches preferred
Ability to understand business objectives and requirements, organize and interpret research results, and deliver insights and recommendations in the Marketing environment
Project management experience
Experience with data analysis tools such as Python and R. Data visualization experience preferred.
Experience with data query tools such as SQL and warehousing technologies such as Oracle and Hadoop
Experience with the Microsoft Office Suite