Manager Market Research (Advertising Effectiveness)

Location: New York, NY
Job Type:

IQ Workforce is one of the leading recruiting firms for the analytics & data science communities. We are working with a blue chip digital publishing company who’s brands are household names.

They are looking for a market research manager to oversee advertising effectiveness studies and manage a small team of analysts. The role will be responsible for the design, execution, delivery and synthesis of results to internal and external stakeholders. Results from the research are used to build insights about visitors, as well as proving out success metrics to clients (advertisers).

This position is part of a fast-paced environment, dealing with quick turnaround times and working with multiple stakeholders. The right candidate is confident and capable of juggling several competing priorities on a regular basis while working independently, strategically and creatively.

The Manager will be responsible for overseeing the research process including:

Identifying research objectives
Selecting methodologies
Developing research plans
Questionnaire development
Questionnaire programming
Creating data tabulation plans
Data synthesis and analysis
Presentation of Results
Client Interaction
Consulting on Research Design and Methods
Manage numerous research initiatives for various internal and external programs


Demonstrate the value of the business on a corporate and account basis

Partner with sales and client solutions to vet research measurement and ensure research design is aligned with client objectives

Manage a variety of studies simultaneously from start to finish

Build and maintain relationships with internal and key vendor partners

Deliver insightful and meaningful analytics to internal and external clients


Highly self-motivated, proactive and self-sufficient with the ability to motivate and drive intelligent, creative, and action-oriented colleagues

Knowledge of digital research methodologies and platforms including mobile

Knowledge of digital tactics, including media and sponsored destinations

Knowledge of traditional market research

Familiarity with digital research vendors

Minimum 4 years in digital and/or traditional research

Prefer CPG, healthcare and/or consultant, research supplier, agency experience

Extensive experience with a broad range of research methodologies, both qualitative and quantitative

Knowledge of offline sales/ROI measurement is a plus

Experience with syndicated data sources, including comScore, MRI, Simmons

Strategic thinker who is also willing to roll up sleeves and understand the details

Planning, prioritization, and time management excellence

Resourceful, flexible, and adaptable, strong ability to pivot when the need arises

Tools: Microsoft office, SPSS, Survey Programming Tools