Manager, Market Research (Ad Effectiveness)
Location: New York
Job Type: Full Time
IQ Workforce provides talent services for the analytics community.
We are working with a multi-channel media company that is a recognized and trusted provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans.
They are looking for a Manager, Market Research to be responsible for the design, execution, delivery and synthesis of results to internal and external stakeholders. Results from the research are used to build insights about visitors – as well as proving out success metrics to our clients.
This position is part of a fast-paced environment, dealing with quick turnaround times and working with multiple stakeholders. The right candidate is confident and capable of juggling several competing priorities on a regular basis while working independently, strategically and creatively.
The Manager will be responsible for overseeing the research process including:
Identifying research objectives
Selecting methodologies
Developing research plans
Questionnaire development
Questionnaire programming
Creating data tabulation plans
Data synthesis and analysis
Presentation of Results
Client Interaction
Consulting on Research Design and Methods
Manage numerous research initiatives for various internal and external programs
Accountabilities:
Demonstrate the value of the business on a corporate and account basis
Partner with sales and client solutions to vet research measurement and ensure research design is aligned with client objectives
Manage a variety of studies simultaneously from start to finish
Build and maintain relationships with internal and key vendor partners
Deliver insightful and meaningful analytics to internal and external clients
Highly self-motivated, proactive and self-sufficient with the ability to motivate and drive intelligent, creative, and action-oriented colleagues
Knowledge of digital research methodologies and platforms including mobile
Knowledge of digital tactics, including media and sponsored destinations
Knowledge of traditional & digital market research
Qualifications:
Education: Bachelor’s Degree in Market Research or equivalent, Masters/MBA+ or equivalent experience preferred
Overall Experience: Minimum 4-6 years in digital and/or traditional research
Prefer CPG and/or consultant, research supplier, agency experience
Extensive experience with a broad range of research methodologies, both qualitative and quantitative
Knowledge of offline sales/ROI measurement is a plus
Experience with secondary data sets, including Symphony, NCS, IMS, IRI, NSL, Panels
Skills:
Strategic thinker who is also willing to roll up sleeves and understand the details
Planning, prioritization, and time management excellence
Proactive, especially in pushing for new opportunities, approaches, and ideas
Keenly focused on action and solutions; thriving with deep critical thinking and analysis
Resourceful, flexible, and adaptable, strong ability to pivot when the need arises
Tools: Microsoft office, SPSS, Survey Programming Tools