Head of Marketing is responsible for driving revenue generation from ideation to implementation across all channels for our DTC businesses. He/She will be responsible for developing and implementing the overall marketing strategy, leveraging data and insights to drive results, and managing and motivating a team with meaningful KPIs.

Relevant industry experience:

DTC scale up experience (preferably, from small size, ~$1-2m to $25-30m)

Passionate about building a business profitably

Premium brand, experience in building brand foundation

Health/wellness, beauty or similar industries, supplements experience preferred

Direct experience in multiple aspects of marketing

Ability to generate strong marketing/growth ideas and programs across multiple channels, such as:

Content marketing
Nurturing funnels
CRM/email marketing
Paid
Affiliate
Ambassador
Influencer
Strong creative sensibilities

Strong analytical ability, data-curious, ability to run and read own basic data tables, if needed

Aptitude:

Generalist, ability to roll-up the sleeves and drive any marketing project

Operator, who holds the team accountable to KPIs

Driven

Raw intellectual horsepower

Curious

Buttoned-up and organized

Nice to haves:

Experience with subscriptions, loyalty and retention

Launched a brand or managed sales on Amazon