Our client, The Philadelphia Inquirer, was founded in 1829 and is the third-oldest continually operating daily newspaper in the United States. It was purchased in 2014 by the non-profit Lenfest Institute, which was founded by philanthropist Gerry Lenfest to protect and promote the integrity of journalism – specifically local journalism.

The Philadelphia Inquirer publishes a news website (Inquirer.com) and two daily newspapers (The Philadelphia Inquirer and Daily News) and has come a long way in terms of modernizing its operations and delivering content across digital channels. The focus now is to modernize their Marketing department to enable them to build audiences more effectively for their content and monetize those audiences.

One of the key positions of focus is a Specialist in Email Operations. This Specialist will work in a 3-person team under the guidance of the Manager of Marketing Operations to ensure the timely delivery and flawless execution of multichannel marketing campaigns.

Responsibilities include:
Leverage ESP and CRM tools to build data structure to support high impact email campaigns

End-to-end management of campaigns and journeys, including: assigning creative to Campaigns and Journey, assigning data extension (audience) to the Journey, assigning sender preference, and setting deployments and cadence

Set Google Analytics and tracking for all deployments

Monitor progress of ongoing journeys, reporting on any sending errors or deployment changes

Provide weekly reporting on email performance to the audience development, acquisition, and retention, analyzing and suggesting changes to optimize performance

Qualifications:
2-3 years of digital marketing experience, ideally in a publishing/media or ecommerce sphere

ESP experience (Salesforce Marketing Cloud, Mailchimp, Marketo, etc.)

Basic HTML

Experience with Google Analytics, Adobe Marketing Cloud or similar analytics suite

Be a proactive self-starter, eager to learn and grow, and have a passion to seek & identify opportunities for business growth

Be a collaborator, able to work closely with cross-functional teams and oversee projects from inception to final result

Be comfortable working in a fast-paced environment and juggling multiple projects at one time

Have a can do attitude, think positively and seek out challenges to grow as a marketer and a human being