Senior Director, Lifecycle Marketing and CRM

Location: Remote, USA
Job Type:

Since 2009, mindbodygreen has been leading the health & well-being conversation, providing our community with actionable content, experiences, and products to help them make meaningful change in their lives. Here you’ll find a unique approach to wellness that weaves together the mental, physical, spiritual, emotional, and environmental aspects of well-being.

Role & Responsibilities:

We’re looking for a Director, Lifecycle and CRM to lead our growing email/CRM team with the primary goal to grow our customer base across channels, drive retention, and increase LTV for our products. You’ll report to the GM of eCommerce and will work in lock-step with key members of the growth pod, including our creative team, data analysts, paid media manager and many other talented, passionate colleagues.

You will support and develop CRM marketers in your team.

Develop and execute our lifecycle strategy across multiple business units; this includes welcome series emails, cross-sell/upsell and winback programs, and other triggered email and SMS programs.

Define and manage customer segmentations.

Develop a robust A/B testing and optimization program of our CRM campaigns along with measurement strategies to quantify impact on short- and long-term revenue and retention.

Create a consistent and synchronized, omni-channel engagement and retention plan across: digital, website, customer service, direct mail, media and marketing channels.

Contribute to go-to-market planning for key products.

Partner with the Head of Data to create performance dashboards; translate metrics into insights and lead weekly report-outs to the executive team.

Develop and execute a loyalty/membership/rewards program.


7+ years of customer lifecycle or retention experience – ideally for a DTC eCommerce company

The ideal candidate is results-driven, growth-oriented, obsessive about analyzing consumer data, and brings deep experience in building customer-centric lifecycle programs

Proven track record of delivering measurable results

Experience with subscription products or services is a plus

Experience across different ESPs, proficiency in Klaviyo is a plus

Excellent interpersonal and communication skills

Highly analytical with strong attention to detail

Customer-obsessed with a desire to learn about who we serve

Ability to think strategically while managing tactical execution, not above rolling up the sleeves and diving into execution

Excellent project management and organizational skills. Experience with
Looker and Shopify is a plus

Track record of success in founder-led startups a plus

Benefits & Perks
All roles are remote first
Spacious office is located in Brooklyn NY for anyone who would like to use it
Health insurance – standard plan premium 100% covered for employee
Dental Insurance
Vision Insurance
Life Insurance
Access to all mindbodygreen classes
Generous discount on mindbodygreen supplements and personal care
Access to resources like TalkSpace Mental Health Therapy and One Medical
Discounts on gyms, bike programs and other well-being tools
Unlimited Paid Time Off
Paid Holidays
Maternity / Paternity Leave
401K Retirement Plan