Digital Marketing Specialist
Location: Portland area
IQ Workforce is a leading recruiting firm for the global analytics & data science community.
Our client is a privately-held investment management firm managing over $100 billion in assets with 3000+ employees worldwide. Their 100+ member global Marketing team has been the main engine powering their impressive growth trajectory.
The Digital Acquisition team (8 currently), within US Marketing, currently needs to hire a pair of Digital Marketing Specialists with specific experience in search and display to help fuel this continued growth. As a Digital Marketing Specialist, you will have the ability to play a key role in managing and developing the client’s ongoing digital marketing strategy.
Optimize Programmatic Media programs including Display, Native, Video ads leveraging 1st party & 3rd party targeting tactics.
Responsible for daily execution of targeting tactics inclusive of creation of custom audiences, bid adjustment and budget management using a DSP technologies.
Collect and analyze data, identify trends and effectively act on insights ensuring positive ROAS and other KPIs.
Find innovative solutions to meet our client acquisition needs and increase scale to meet business demands.
Collaborate with internal and external partners to maximize the value the programs.
Bachelor’s degree in marketing or relevant field of study preferred.
1-3 years online programmatic experience required as a campaign analyst, media planner/buyer, account manager or hybrid; other online advertising background a plus.
Previous experience working in ad tech such as an ad server or DSP required.
Strong MS Excel abilities, including the ability to use formulas & pivot tables. Tableau, Looker, etc a plus.
A proven track record of driving results independently in a professional environment.
Ability to pay close attention to the details while showcasing the ability to be resilient.