Database Operations Analyst
Location: Remote USA
Job Type: Marketing
Our client, The Philadelphia Inquirer, was founded in 1829 and is the third-oldest continually operating daily newspaper in the United States. It was purchased in 2014 by the non-profit Lenfest Institute, which was founded by philanthropist Gerry Lenfest to protect and promote the integrity of journalism – specifically local journalism.
The Philadelphia Inquirer publishes a news website (Inquirer.com) and two daily newspapers (The Philadelphia Inquirer and Daily News) and has come a long way in terms of modernizing its operations and delivering content across digital channels. The focus now is to modernize their Marketing department to enable them to build audiences more effectively for their content and monetize those audiences.
One of the key positions of focus is an Analyst in Database Operations. This Analyst will work in a 3-person team under the Manager of Marketing Operations to ensure the timely delivery and flawless execution of multichannel marketing campaigns.
Support marketing database hygiene and maintenance, executing list pulls to support targeted marketing efforts.
Define entry source for audience targets.
Utilization CDP web data.
Validate data in the target audience.
Apply business rules and can spam laws.
Monitor data updates
Use Service Cloud for data validation.
Review preference updates
1+ years of relevant work experience including internships
Ability to write basic SQL queries
Experience with Google Analytics or Adobe Marketing Cloud preferred
Be a proactive self-starter, eager to learn and grow, and have a passion to seek & identify opportunities for business growth
Be a collaborator, able to work closely with cross-functional teams and oversee projects from inception to final result
Be comfortable working in a fast-paced environment and juggling multiple projects at one time
Have a can do attitude, think positively and seek out challenges to grow as a marketer and a human being