IQ Workforce is a leading recruiting firm for the engineering, analytics, and data science communities.

Our client is a leading restaurant brand with more than 2,300 bakery-cafes in the United States and Canada, 140,000 associates and annual systemwide sales in the billions. They are making a massive investment in analytics & data science to support their marketing and customer loyalty initiatives.

They are currently in need of a Manager of Customer Analytics to focus on the continued development and optimization of their famous loyalty program.

The Manager of Customer Analytics will create data-driven insights and strategic marketing uses around loyalty member data. This person is responsible for the creation of a deep understanding of the company’s customer using segmentation, statistical modeling, descriptive analysis, and related learning methodologies. This role will support the company’s use of data assets to propel its 1:1 marketing initiative forward. The Customer Analyst will partner with their IT and Data Science team to leverage the company’s data assets to help the loyalty team deliver the right message, to the right customer, at the right time, with the right offer.

The right person for this role is someone who is passionate about improving loyalty programs and possesses technical knowledge of data, customer analytics, and research methodology and can apply these skills in digital marketing.

Responsibilities include:
Selecting and applying statistical methods to create insight. Methods can include clustering, predictive modeling, market basket analysis, regression analysis, explanatory analysis, descriptive analysis, or any number of techniques to create insight

Application of research methodology in statistical applications to develop robust analyses to understand customer-base better

Evolving analytical approaches in coordination with digital marketing team members, data scientists, and digital analysts to craft the most appropriate project design and approach

Provide Marketing business-area direction to the Data Science, Guest Insights teams, and analytics vendors/partners to understand loyalty program trends and impact on data, analytics design, and findings

Help build the data science team and lead the growth of the role data science plays within the brand

Presentation of analytical findings to the digital team and guiding them in the proper interpretation and use of the results

Communicate analytical concepts to a range of stakeholder skills and understanding

Develop and maintain an in-depth understanding of Panera Bread’s data resources, including operational databases and data flows with external partners

Querying data warehouse or other sources of data to create analytical datasets

Contribute to database projects, which frequently require the participation of all stakeholders

Qualifications:
Bachelor’s Degree in Information Technology, Mathematics, Statistics or Marketing is required; or credentials within related data/analytical fields; Masters or Ph.D. preferred.

5+ years of experience working with customer or transactional data. Experience working with marketing, digital or loyalty data on multi-channel and one-to-one communication approaches preferred

Ability to understand business objectives and requirements, organize and interpret research results, and deliver insights and recommendations in the marketing domain

Experience with data analysis tools such as Python, R and SAS

Experience with data query tools such as SQL and warehousing technologies such as Oracle and Hadoop

Data Visualization experience

Project management experience