Associate Manager, Marketing Science
Location: NYC, Chicago or LA
Job Type: Analytics
IQ Workforce is a leading recruiting firm for the analytics & data science communities.
Our client is the media arm of the #1 global advertising, marketing and corporate communications company in the world. They provide services to over 5,000 clients in more than 100 countries. Like most media agencies, they have dozens of open jobs at the moment. What sets these opportunities apart are: the strength of their brand in the marketplace (they have been named “Agency of the Year” for the past two years), the quality of their clients (blue chip, digital first cutting edge companies with huge media budgets), and the fact that they are truly data-led. Every facet of the client engagement is driven by your team’s work.
They have openings in NY, LA and Chicago for Associate Managers, Managers and Associate Directors of Marketing Science. The main differences between these roles are the years of professional experience required and the size of the team that they run.
They are fully remote now, but later this year MOST of their roles will be moving to a hybrid model in which they will ask you to be in the office 1-2 days/week. There are exceptions and a handful of the roles will remain remote on an ongoing basis.
Delivering post-campaign learnings showing the impact of audience-first strategies, as well as in-flight recommendations on optimization.
Capture learnings that will inform audience and investment optimizations.
Collaboration with other teams across Strategy, Planning, Investment and Measurement is key to deliver in this role.
Extract and structure data from all relevant sources to enable the creation of valuable insights for your client
Collaborate with Planning and Investment teams on building client presentations that demonstrate superior ability to tell a story from the data and extract valuable and actionable insights to drive optimizations to client marketing investments
Provide optimization recommendations to clients
Understanding of media measurement (e.g., impression, CPM, CPA, GRP, CPV etc.), and/or business measurement (LTV, ROI, Effectiveness, etc.),
Familiarity with analytical concepts and methods
Experience working with measurement partners for brand lift, sales lift, MMM and MTA
Experience with digital platforms (Google Campaign Manager, verification partners, DSPs, Google Analytics, etc.)
Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution.
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Great collaboration skills
Passionate about driving change by adopting emerging technologies in the advertising space
A university degree in Marketing, Economics, Business Analytics, Computer Science or related and professional experience in advertising, marketing, media or consulting