Associate Director, Research Methodologist
Location: New York
Job Type: Full Time
IQ Workforce provides talent services for the analytics community.
We are working with a multi-channel media company that is a recognized and trusted provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans.
They are looking for an analytical, dynamic, and creative individual with a strong understanding of the digital media business to join their Marketing Sciences department. The individual will have the opportunity to work in a fast-paced environment to address business problems through data analytics and insights, with a strong emphasis on market research.
Consults with and provides guidance to senior management and market research team on advanced technical and methodological issues
Deliver concise, compelling, data and insight driven business recommendations to clients and internal leaders on where and how modified business decisions could lead to improved business performance
Partners with internal and external clients to develop creative solutions and address key business issues
Conducts market research to support existing business and drive innovation
Supports all market research needs of organization, including audience insight development, research methodology, analysis techniques, presentation development and client presentation
Communicates with C-suite and corporate communications as necessary
Must be hands-on with statistical tools: SAS, SQL, R, SPSS, etc.
The ideal candidate will have the following skillset:
Highly self-motivated, proactive and self-sufficient with the ability to juggle several projects and priorities on a regular basis while working independently, strategically and creatively.
This role is a blend of marketing mix research, statistics, and analytics.
Bachelor’s degree economics, statistics, or market research; or a related field; graduate degree preferred. Comparable statistical experience may be considered in lieu of a degree
Strong communication skills, including verbal and written, and ability to distill complex issues to critical terms and explain in layman language
Ability to effectively present findings to clients, C-suite executives, and other stakeholders
5+ years of market research and analytics experience;
Ability to thrive in fast-paced environment
Deep understanding of the healthcare, biotech and pharma markets, including their market research needs for products at various stages of the life cycle
Knowledge of CPG industry also a plus
Ability to develop strategic insights from research and data to support various purposes within organization, including sales, PR, IR and campaign impact demonstration.
Market Research: Strong knowledge of market research, including methodologies, statistics, and relevant software and platforms. Ideal candidate would understand and have experience in thought leadership, panel development, claims research, academic-level research (worthy of publication in medical journals), value measurement research for digital campaigns (including media and sponsorship), and magazine research.
Digital Advertising: Extensive experience in digital advertising, including campaign impact measurement, audience segment definition, development and targeting.
Business Minded: Ability to focus on driving business objectives with analytically rigorous solutions; convert data insights into actionable next steps for clients.
Preferred Skills (not required):
3rd Party Data: Strong understanding of 3rd party data sources and their use for pharma (e.g., IMS, Crossix, Symphony Health solutions, EvaluatePharma) and CPG (e.g., Nielsen, IRI, Mintel, Kantar) markets, including syndicated products.
Statistical Modeling: Strong knowledge of statistical data modeling, including descriptive and predictive modeling, epidemiological forecasting and population projections.