Analytics & Marketing Technology Consultant (Adobe Analytics & Target)
Location: Remote USA
Job Type: Analytics
IQ Workforce is a leading recruiting firm for the analytics community.
Our client is the only digital consumer experience company combining analytics, ecommerce, content management, and full-service commerce operations. No other company brings together engineers, data scientists, retail experts, designers and strategists to create seamless, memorable and scalable customer experiences.
Through their integrated capabilities and unparalleled expertise, they make content and commerce more effective for legacy brands and digital natives alike, including Le Creuset, Casper, Food Lion, Charter, Ticketmaster, and Panera.
They are currently seeking an Analytics & Marketing Technology Consultant to join their fast-growing analytics team. This role will be for a business-minded and data-driven technologist who can serve in the following ways:
Fuel our ability to provide data analysis, insight, and recommendations to our enterprise-level clients through implementation, configuration, and enablement of digital analytics and other marketing technology solutions
Provide our enterprise-level clients with data analysis, insight, and recommendations
The ideal candidate will have 3-5 years of experience in the implementation of enterprise marketing technology solutions, primarily Adobe Analytics & Adobe Target. Experience using other marketing technology platforms is a plus. Exact position/title/responsibility to be determined by experience level.
ESSENTIAL JOB DUTIES & RESPONSIBILITIES:
Gathering requirements for analytics and marketing technology projects
Producing requirements, solution design, and strategy documents for clients
Performing comprehensive implementations of marketing technology platforms, primarily Adobe Analytics and Adobe Target
Demonstrating expert knowledge of tag management systems, primarily Adobe Launch (bonus points for others like Google Tag Manager or Tealium)
Designing and deploying data integrations between systems
Providing subject matter support to the sales team as needed
Displaying significant knowledge of HTML, JS, CSS, etc. to facilitate debugging issues and communicating with both internal and client developers
PREFERRED SKILLS & TECHNOLOGIES:
Possess expertise in a wide variety of marketing technology platforms
Provide on-going and ad hoc analysis to generate insights and recommendations to internal stakeholders as well as clients
Analyze and optimize the customer journey, utilizing a variety of data sources (offline/online, 1st/3rd party) across channels (onsite, in app, email, store, etc.)
Utilize experience in UX/UI principals and behavioral economics to drive business decisions
Display expertise in automating the collection of data and visualizing it using tools like Tableau, Microsoft Power BI, etc