Analytics Account Manager
Location: Remote / Virtual
Job Type:
IQ Workforce is a leading recruiting firm for the analytics community. We are working with a fast growing analytics consultancy with expertise in digital and marketing analytics.
They are looking for a relatively junior-level account manager (only 1-2 years of experience required) with broad web analytics implementation and reporting skills for analytics consulting engagements. The account manager will work alongside senior-level colleagues while they enhance and develop their analytics and client service expertise.
The company has served dozens of media, technology, ecommerce, not-for-profit and ad agency clients since 2002. They are experiencing rapid growth as a Certified Partner of Google for products including Google Analytics Premium and Google BigQuery. They are also a partner of Tealium, Segment, Klipfolio, Webtrends, Parse.ly and Mixpanel.
Responsibilities
Lead current consulting engagements to help clients understand their audiences, enhance their digital user experience and increase their online conversions.
Develop additional business from current and new clients and assist in marketing the firm.
The Account Manager will deliver services personally and via specialized colleagues for multiple engagements at all stages, including:
Managing client relationships
Understanding client needs
Drafting proposals, timelines, and budgets
Planning and directing audits and implementations of web analytics tools
Identifying opportunities to capture additional user behavior data
Planning and directing enhancements to web analytics tools and processes
Implementing A/B split testing code and experiments
Creating Key Performance Indicators
Planning and directing integration of data sources with web analytics and business intelligence tools
Designing web analytics reports, visualizations, and dashboards
Finding and communicating actionable trends and segments
Articulating data-driven recommendations
Answering ad hoc questions
Requirements
1-2 years of experience creating reports and dashboards with Google Analytics, Adobe Analytics, Webtrends, Mixpanel, Parse.ly and/or other web analytics software.
Understanding of online marketing channels including PPC, SEO, affiliate programs, social media, email, partnerships, etc.
Understanding of website design, development and publishing.
Proven written and verbal communication and presentation skills.
Exposure to JavaScript and HTML.
Ability to work independently and as part of a team.
Desired Skills
Web analytics certification or other training.
Experience implementing and customizing Google Analytics, Adobe Analytics, Webtrends, Mixpanel, Parse.ly and other web analytics software.
Familiarity with Google Tag Manager, Tealium, Adobe Dynamic Tag Manager, Segment or other Tag Management Systems.
Experience reporting on analytics and other data via APIs using spreadsheets, visualization tools or data warehouse platforms
Experience with split testing tools such as Google Optimize, Adobe Target, Visual Website Optimizer, Optimizely, etc.