Senior Integrated Media Planner

Location: Remote - Anywhere USA
Job Type:

Our client is a small (200 employees), full-service media agency that has the backing of one of the largest advertising giants in the world.

They are currently recruiting for a highly motivated, talented, and experienced individual with a media planning background to join their Planning Strategy team.

As the Analyst, Integrated Planning your role will involve supporting a team that develops media strategies and designs activation plans that align with their client’s business objectives.


Work closely with your Strategy team, Activation team, and Marketing Science team to design media strategies and plans that deliver on client objectives

Leverage third party research to identify target audience insights as it relates to demographics, consumer attitudes, media consumption patterns, and product/category usage and habits

Craft and present comprehensive points-of-view on new media opportunities and media and marketplace trends

Perform competitive analyses, glean insights and trends for competitors and the category, and make recommendations based on key findings

Help prepare and distribute RFPs to media partners and evaluate proposals from vendors to inform negotiation approach and ultimately, the recommendation for the client

Rigorously maintain media plan flowcharts and budget summaries

Complete necessary functions related to the issuance of media insertion orders, billing invoices, and media reconciliation

Prepare well-articulated client media performance reports and determine optimization recommendations that help drive positive gains in key performance indicators

Stay apprised of new developments in the media landscape; meet with media partners and publishers on a regular basis to get early looks at programs and tactics that are strategically aligned with client’s business goals

Become a primary point of contact internally for colleagues in other functional areas, and for agency partners and clients by working to actively gain their reliance on you/the team

Help to train and guide the Assistant Analyst as they learn the fundamentals of the planning process. Delegate work and provide oversight to ensure that deliverables are timely, accurate, and up to the standard of quality established by the team

About You:

Self-motivated, dependable, clever, inventive, confident in your abilities, and willing to lean in and share opinions or new perspectives

Strategic thinker, intrinsically curious and have a positive attitude in all that you do

Genuine enthusiasm for Media, pop culture, and learning about consumers and the things that influence them

Possess outstanding project management and organization skills; Can capably act as Prime Mover on assignments and get work completed in keeping with timelines and your team’s and client’s expectations

Reliable team player that is dedicated to promoting the caliber of their team’s expertise, strategic thought leadership, and work

You have a good sense of humor and the ability to have fun while working hard, without losing your sense of focus


Bachelor’s Degree

1-2 years of media planning experience with strong foundation of media planning fundamentals and metrics

Skilled in analyzing and interpreting data and research to help glean meaningful insights to inform strategic and media choices

Proficient in utilizing MS Office Suite (PowerPoint, Excel, Word, Outlook, Teams) and syndicated research and competitive monitoring tools

Understanding of relevant tools & technologies, such as: MediaTools, Prisma, GCM, comScore, MRI/Simmons, AdIntel, iSpot

Excellent written and verbal communication skills; presenting experience preferred.

Ability to multi-task while demonstrating impeccable attention to detail and organization

Ability to collaborate well with staff, clients, and vendors at all levels

The desire to learn and grow and take on increasing responsibility

Strong business acumen and interpersonal skills

What You Can Expect:
The opportunity to make this role your own: help build on and contribute to our strategic offering, driving forward our narrative and positioning of our agency to share with prospects

A supportive and inclusive environment, we put people first

The behaviors of an entrepreneurial boutique agency with the backing of one of the largest holding companies in the world

The freedom and support to be brave, to try new things in our quest to build an agency that matters to its people and its clients