In this episode, the Beyond Web Analytics team talks with Phil Mui, Senior Product Manager of Google Analytics about the evolution of Google Analytics. The conversation covers the motivation behind the creation of Google Analytics through the many advancements that have been made to date. The group also covers the challenges related to providing to a tool to user groups of multiple skill levels, what type of companies can and should use Google Analytics, what “real-time” really means, the steps that Google takes to protect the privacy of data, and Phil even sheds some light on what it is like to work with Avinash.
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