In this episode, the Beyond Web Analytics team talks with Dennis Mortensen, Director of Data Insights at Yahoo! and Board of Director Member of the Web Analytics Association, about the Future of News Media and Yahoo! Analytics. The group dives right into what the future hold for new media, and what the role of analytics will be. From there there conversation moves into exploring Yahoo! Web Analytics. The group covers the transition from Index Tools, what sets Yahoo! Web Analytics apart from the pack, and why people should use the Yahoo! Analytics Solution.
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