Beyond Web Analytics Podcast – Episode 28: Consolidation in Web Analytics with John Lovett

In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about consolidation in Web Analytics. The group discusses the major acquisitions and mergers in the web analytics industry over the past 12 months. The conversation moves from biggest surprises about the mergers, what the future may hold for IBM with it’s recent moves, and what impact these mergers might have on the industry as a whole.

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Rudi Shumpert
Contributor, Beyond Web Analytics!


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