In this episode, the Beyond Web Analytics team talks with Jason Rushin, Director of Marketing for Quantivo. The group explores the recent blog posts from Quantivo, Avinash, & Gary Angel regarding the effectiveness of web analytics related data warehouse projects. The conversation talks about the specific issues raised in the Quantivo blog post, and moves into how data warehouse projects can be successful and what the advantages of such an endeavor can be. The group also dives into the implementation steps, the security issues, and the gains to be had.
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