Beyond Web Analytics Podcast – Episode 19: Segmentation on Membership Sites with Jason Thompson

In this episode, the Beyond Web Analytics team talks with Jason Thompson, a consultant at Numeric Analytic, about segmentation on membership web sites – both paid and free. The group discusses the critical steps in approaching analytics on a membership site, the differences in segments in free and paid membership sites, and advantages in tracking on membership sites. The conversation moves from recommendations for target segments to top KPI’s to the impact of social media sites on traditional membership sites.

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Rudi Shumpert
Contributor, Beyond Web Analytics!


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