In this episode, the Beyond Web Analytics team with Joel Wright about the Web Analytics Association Certification and his experience in taking and passing the test at eMetrics in San Jose this year. The group discusses motivation for taking the test and the skills needed and preparation to be successful with the test. The conversation…
In this episode, the Beyond Web Analytics team talks about the recent X Change Web Analytics Conference that was held in Monterrey California. The group talks about how X Change was started and how it has evolved today. The groups also talks about their favorite sessions, which conversations that will have the most impact, the…
In this episode, the Beyond Web Analytics team talks with Eric Peterson, of Web Analytics Demystified, about the negative press that the web analytics industry has received in recent months. The group dives into the article from the Wall Street Journal and the subsequent segment / podcast from NPR with the author of the WSJ…
In this episode, the Beyond Web Analytics team talks with Lauren Vaccarello, head of SEM at Salesforce.com about What Web Analysts Should Know About Paid Search. The conversation covers what is paid search, how analysts can learn more about paid search, common tools to facilitate paid search, and even some tips and tricks of the…
In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Director of Marketing and Communications at ClickTale about Analyzing Customer Experiences. The conversation covers who and what ClickTale does, implementation process, and case studies of how analysing the customer experience can impact the performance and conversions on your site. To listen or download…
