Remember Six Degrees of Kevin Bacon? The goal was to find the shortest link – in six or fewer steps – between the actor and any other Hollywood personality. Players quickly discovered that the connections usually turned out to be close ones. Search Google for almost any actor’s name combined with the phrase “bacon number”…
We’re in a new age of marketing. While many principles remain the same – the four P’s (product, price, place and promotion) are still very relevant – marketing planning and execution have become much more dynamic. That’s because technology, social media and analytics have shaken up traditional marketing methods. In our faster-paced, customer- and data-driven world,…
Talent on demand offers businesses the ability to be agile – to put together the team they need to face challenges that require specialized knowledge, to add resources during the weeks or months leading up to a product launch, to explore new opportunities without committing an inordinate amount of resources before the time is right….
With competition as fierce as it is today, marketing organizations have to be nimble. But that’s not easy. Almost as soon as you get your arms around one marketing strategy – social, SEO, content marketing – it’s disrupted by another: data-driven approaches, for example, or the reactionary trend of “newsjacking.” Who wins in this kind…
