As an independent consultant, your personal brand is everything. It’s what prompts people to contact you about a consulting opportunity and drives referrals from colleagues and friends. So it’s worth taking a look at something that greatly impacts your brand though you may not realize it: Google. It should come as no surprise that it’s…
You’ve just put your heart and soul into the biggest pitch of your career. You’re confident you nailed the creative portion, showering the prospective client with a variety of innovative ideas. Still, you’re sweating. There’s a lot riding on this deal. If you win, you’ll have signed the largest account in your marketing agency’s history,…
Technology permeates nearly every facet of marketing today. The modern marketing team is powered by a mix of marketing automation platforms, email marketing applications and social media channels such as Facebook, Twitter and LinkedIn. Add a layer of analytic and customer intelligence databases, and suddenly marketing looks a lot more technology- and data-driven than it…
When the time comes to make changes, organizational transformation can be extraordinarily difficult. While businesses must respond to disruptive forces in the market, new competitors and emerging technologies, they may not have the internal expertise to navigate evolving territories. One way to deal with this is to hire an independent consultant to lead your transformative…
If you’ve got experience working with one of the world’s “Big 3” management consulting firms – McKinsey & Company, Boston Consulting Group or Bain & Company – you already know you’ve got an impressive story to tell. After all, you’ve been involved in helping world-class organizations solve some of the toughest business problems around. By…
