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Author: Aaron Gray

Web Data Takes Another Step Out Of The Web Analytics Department

Posted on August 9, 2010January 15, 2018 by Aaron Gray

On July 28th, Adobe announced that it was acquiring Day Software, a web content management vendor that also offers “web experience management” and asset management. Seen in the light of Adobe’s recent acquisition of Omniture, I think it’s clear that Adobe is carrying on Omniture’s mission to build a complete online marketing suite, as I…

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