Number of Responses

159

Responses

	What are you doing to raise your profile / promote your career? Please select all that apply:
	LinkedIn & Other Social Media Platforms	154	98.09%
	Blog	24	15.29%
	Attend Industry Events	91	57.96%
	Participate in Industry Events	46	29.30%
	Member of Industry Association	70	44.59%
	Active in Industry Association	21	13.38%
	Publish (non-blog)	12	7.64%
	Keep my resume posted on job boards	57	37.31%
	Total	157	98.74%

	How long do you expect to be with your current employer (including accrued tenure)?
	1-2 years	38	24.2%
	2-4 years	69	43.95%
	4-6 years	20	12.74%
	6+ years	30	19.11%
	Total	157	98.74%

	What is your view of the web/marketing analytics job market in the near term (1-2 years)?
	Super strong	59	37.58%
	Strong	78	49.68%
	Fair	19	12.10%
	Weak	1	0.64%
	Pathetic	0	0.00%
	Total	157	98.74%

	What is your view of the web/marketing analytics job market in the intermediate-term (2-4 years)?
	Super strong	48	30.38%
	Strong	98	62.03%
	Fair	12	7.59%
	Weak	0	0.00%
	Pathetic	0	0.00%
	Total	158	99.37%

	Do you have a relationship with a recruiter in your industry that you view as an expert in the space?
	Yes	65	41.14%
	No	93	58.86%
	Total	158	99.37%

	What is the view of your senior management team toward analytics?
	Vital to the business	69	43.40%
	Important	59	37%
	Great when it supports their opinion(s)	20	12.58%
	Interesting	11	6.92%
	Irrelevant	0	0.00%
	Total	159	100.00%

	What are the three most important things in your next position? (please select three)
	Room for growth (promotion)	95	59.75%
	Compensation	122	76.73%
	Opportunity to learn	66	41.51%
	Location	64	40.25%
	Culture	56	35.22%
	Industry	9	5.66%
	Flexibility	44	27.67%
	Travel	4	2.52%
	Type of Work	36	22.64%
	Other	3	1.89%
	Total	159	100.00%

	If and when you become interested in seeking a new position in the web analytics, marketing analytics or online marketing field, what steps are you likely to take? Please choose all that apply:
	Search major job boards (Monster, Hotjobs and/or Careerbuilder)	111	71.15%
	Search a job board consolidator like Indeed	58	37.18%
	Use LinkedIn and other social media / online communities	123	78.85%
	Use my industry association’s web site & resources	75	48.08%
	Network among colleagues	127	81.41%
	Post my resume on job boards	68	43.59%
	Utilize a recruiter that specializes in my space	117	75.00%
	Utilize a generalist recruiting firm	23	14.74%
	Utilize whatever recruiter calls me / contacts me with an interesting opportunity	79	50.64%
	Wait and see what comes along – keep my eyes and ears open	67	42.95%
	Total	156	98.11%

	When I receive unsolicited recruitment emails that are targeted to my industry, location and career level I:
	Always read them	80	50.31%
	Sometimes read them	67	42.14%
	Rarely read them	9	5.66%
	Never read them	5	3.14%
	Total	159	100.00%

	My attitude toward unsolicited recruitment emails that are targeted to my industry, location and career level is (please choose all that apply – you may feel differently at different times):
	I love to know what other companies are looking for and what they are paying	97	61.39%
	It never hurts to know what is out there	128	81.01%
	I read them when they catch me at the right time	41	25.95%
	They are okay as long as they are well targeted and well written/constructed	64	40.51%
	I dislike them but once in a blue moon I might open it out of curiosity	3	1.90%
	Once in a while is okay but when a company sends them too often it is annoying	38	24.05%
	I send them to colleagues that I think might be interested	54	34.18%
	If the subject line is relevant/interesting I am more likely to open it	33	20.89%
	I never read them – all spam is evil	5	3.16%
	Other	0	0.00%
	Total	158	99.37%

	Compared to the rest of the marketplace, how does your company rank in terms of compensation for analytics professionals and online marketing professionals?
	Way above market	3	1.90%
	Above market	21	13.29%
	At market	87	55.06%
	Below market	27	17.09%
	Way below market	4	2.53%
	I don’t know	16	10.13%
	Total	158	99.37%

	Are you open to relocation for the right opportunity?
	No	32	20.13%
	It would have to be perfect	46	28.93%
	For a very good job and very good money I would do it	63	39.62%
	For a better job I would do it	12	7.55%
	Anywhere, anytime	6	3.77%
	Total	159	100.00%

Number of Responses

159

Responses

	What are you doing to raise your profile / promote your career? Please select all that apply:
	LinkedIn & Other Social Media Platforms	154	98.09%
	Blog	24	15.29%
	Attend Industry Events	91	57.96%
	Participate in Industry Events	46	29.30%
	Member of Industry Association	70	44.59%
	Active in Industry Association	21	13.38%
	Publish (non-blog)	12	7.64%
	Keep my resume posted on job boards	57	37.31%
	Total	157	98.74%

	How long do you expect to be with your current employer (including accrued tenure)?
	1-2 years	38	24.2%
	2-4 years	69	43.95%
	4-6 years	20	12.74%
	6+ years	30	19.11%
	Total	157	98.74%

	What is your view of the web/marketing analytics job market in the near term (1-2 years)?
	Super strong	59	37.58%
	Strong	78	49.68%
	Fair	19	12.10%
	Weak	1	0.64%
	Pathetic	0	0.00%
	Total	157	98.74%

	What is your view of the web/marketing analytics job market in the intermediate-term (2-4 years)?
	Super strong	48	30.38%
	Strong	98	62.03%
	Fair	12	7.59%
	Weak	0	0.00%
	Pathetic	0	0.00%
	Total	158	99.37%

	Do you have a relationship with a recruiter in your industry that you view as an expert in the space?
	Yes	65	41.14%
	No	93	58.86%
	Total	158	99.37%

	What is the view of your senior management team toward analytics?
	Vital to the business	69	43.40%
	Important	59	37%
	Great when it supports their opinion(s)	20	12.58%
	Interesting	11	6.92%
	Irrelevant	0	0.00%
	Total	159	100.00%

	What are the three most important things in your next position? (please select three)
	Room for growth (promotion)	95	59.75%
	Compensation	122	76.73%
	Opportunity to learn	66	41.51%
	Location	64	40.25%
	Culture	56	35.22%
	Industry	9	5.66%
	Flexibility	44	27.67%
	Travel	4	2.52%
	Type of Work	36	22.64%
	Other	3	1.89%
	Total	159	100.00%

	If and when you become interested in seeking a new position in the web analytics, marketing analytics or online marketing field, what steps are you likely to take? Please choose all that apply:
	Search major job boards (Monster, Hotjobs and/or Careerbuilder)	111	71.15%
	Search a job board consolidator like Indeed	58	37.18%
	Use LinkedIn and other social media / online communities	123	78.85%
	Use my industry association’s web site & resources	75	48.08%
	Network among colleagues	127	81.41%
	Post my resume on job boards	68	43.59%
	Utilize a recruiter that specializes in my space	117	75.00%
	Utilize a generalist recruiting firm	23	14.74%
	Utilize whatever recruiter calls me / contacts me with an interesting opportunity	79	50.64%
	Wait and see what comes along – keep my eyes and ears open	67	42.95%
	Total	156	98.11%

	When I receive unsolicited recruitment emails that are targeted to my industry, location and career level I:
	Always read them	80	50.31%
	Sometimes read them	67	42.14%
	Rarely read them	9	5.66%
	Never read them	5	3.14%
	Total	159	100.00%

	My attitude toward unsolicited recruitment emails that are targeted to my industry, location and career level is (please choose all that apply – you may feel differently at different times):
	I love to know what other companies are looking for and what they are paying	97	61.39%
	It never hurts to know what is out there	128	81.01%
	I read them when they catch me at the right time	41	25.95%
	They are okay as long as they are well targeted and well written/constructed	64	40.51%
	I dislike them but once in a blue moon I might open it out of curiosity	3	1.90%
	Once in a while is okay but when a company sends them too often it is annoying	38	24.05%
	I send them to colleagues that I think might be interested	54	34.18%
	If the subject line is relevant/interesting I am more likely to open it	33	20.89%
	I never read them – all spam is evil	5	3.16%
	Other	0	0.00%
	Total	158	99.37%

	Compared to the rest of the marketplace, how does your company rank in terms of compensation for analytics professionals and online marketing professionals?
	Way above market	3	1.90%
	Above market	21	13.29%
	At market	87	55.06%
	Below market	27	17.09%
	Way below market	4	2.53%
	I don’t know	16	10.13%
	Total	158	99.37%

	Are you open to relocation for the right opportunity?
	No	32	20.13%
	It would have to be perfect	46	28.93%
	For a very good job and very good money I would do it	63	39.62%
	For a better job I would do it	12	7.55%
	Anywhere, anytime	6	3.77%
	Total	159	100.00%