Beyond Web Analytics Podcast – Episode 20: Voice of the Customer with Eric Feinberg

In this episode, the Beyond Web Analytics team talks with Eric Feinberg, an Industry Director at ForeSee Results, about Voice of the Customer and how it relates to and compliments traditional web analytics. The group discusses the differences between feedback systems and true Voice of the Customer solutions. The conversation covers how Voice of the…

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Beyond Web Analytics Podcast – Episode 19: Segmentation on Membership Sites with Jason Thompson

In this episode, the Beyond Web Analytics team talks with Jason Thompson, a consultant at Numeric Analytic, about segmentation on membership web sites – both paid and free. The group discusses the critical steps in approaching analytics on a membership site, the differences in segments in free and paid membership sites, and advantages in tracking…

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