Beyond Web Analytics Podcast – Episode 26: Analyzing Customer Experiences with Shmuli Goldberg of ClickTale

In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Director of Marketing and Communications at ClickTale about Analyzing Customer Experiences. The conversation covers who and what ClickTale does, implementation process, and case studies of how analysing the customer experience can impact the performance and conversions on your site. To listen or download…

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Beyond Web Analytics Podcast – Episode 24: Integrating Web Analytics and Marketing Automation with Andrew Spoeth

In this episode, the Beyond Web Analytics team talks with Andrew Spoeth, former marketing director at Enquiro.  The group explores what is marketing automation and how it relates to web analytics.  The conversation covers how marketing automation defines lead scoring, best practices for integration, and how search marketing fits into the marketing automation solutions. To…

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Beyond Web Analytics Podcast – Episode 23: Effectiveness of Data Warehouse with Jason Rushin of Quantivo

In this episode, the Beyond Web Analytics team talks with Jason Rushin, Director of Marketing for Quantivo.  The group explores the recent blog posts from Quantivo, Avinash, & Gary Angel regarding the effectiveness of web analytics related data warehouse projects.  The conversation talks about the specific issues raised in the Quantivo blog post, and moves…

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Beyond Web Analytics Podcast – Episode 22: Inside Google Analytics with Phil Mui

In this episode, the Beyond Web Analytics team talks with Phil Mui, Senior Product Manager of Google Analytics about the evolution of Google Analytics.  The conversation covers the motivation behind the creation of Google Analytics through the many advancements that have been made to date.  The group also covers the challenges related to providing to…

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