Beyond Web Analytics Podcast – Episode 27: What Web Analysts Should Know About Paid Search with Lauren Vaccarello of Salesforce.com

In this episode, the Beyond Web Analytics team talks with Lauren Vaccarello, head of SEM at Salesforce.com about What Web Analysts Should Know About Paid Search. The conversation covers what is paid search, how analysts can learn more about paid search, common tools to facilitate paid search, and even some tips and tricks of the…

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Beyond Web Analytics Podcast – Episode 26: Analyzing Customer Experiences with Shmuli Goldberg of ClickTale

In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Director of Marketing and Communications at ClickTale about Analyzing Customer Experiences. The conversation covers who and what ClickTale does, implementation process, and case studies of how analysing the customer experience can impact the performance and conversions on your site. To listen or download…

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Beyond Web Analytics Podcast – Episode 25: Evaluating Web Analytics Vendors with Joe Stanhope

In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors. The conversation covers the steps and methodology used to evaluate the vendors, selection process of the vendors to be tested, and the clients role in the evaluation. To listen or download this episode…

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Beyond Web Analytics Podcast – Episode 23: Effectiveness of Data Warehouse with Jason Rushin of Quantivo

In this episode, the Beyond Web Analytics team talks with Jason Rushin, Director of Marketing for Quantivo.  The group explores the recent blog posts from Quantivo, Avinash, & Gary Angel regarding the effectiveness of web analytics related data warehouse projects.  The conversation talks about the specific issues raised in the Quantivo blog post, and moves…

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