An Interview with Judah Phillips, Senior Director of Global Site Analytics at Monster Worldwide

1.  I have had a whole bunch of conversations lately with analytics executives that complain that they only have number crunchers and report generators on their teams. What they all say they need are analysts… people that generate insights from their numbers and reports. The jobs that they are looking to fill are Senior Web…

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An Interview with Peter Howley of Empirical Path, Digital Analytics Consultancy

Peter Howley has been an independent web analytics professional for the past four years. Prior to that he has a great background in advertising measurement and market research. He recently teamed up with Jim Snyder and the two re-launched Empirical Path, a digital analytics consultancy. Peter was kind enough to answer the following questions: 1.   Peter,…

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An Interview with Greg Dowling, Vice President of Mobile Strategy and Measurement at Semphonic

Greg Dowling is the former global head of analysis for Nokia. He recently left that role to join the senior management team at Semphonic, one of the top web analytics consultancies in the world. Greg was our client at Nokia, where we worked together to build a global measurement organization that covered the implementation, analysis…

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