Flexibility: The New Vision of Corporate Strategy

Corporate strategy needs a makeover. In a world where new products can dominate the market’s zeitgeist one minute and sink the next – think Meerkat – the ability to quickly grasp the implications of new technology and how it will impact customer demand is essential. Strategic planners no longer have the luxury of conducting year-long…

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An Interview with Peter Howley of Empirical Path, Digital Analytics Consultancy

Peter Howley has been an independent web analytics professional for the past four years. Prior to that he has a great background in advertising measurement and market research. He recently teamed up with Jim Snyder and the two re-launched Empirical Path, a digital analytics consultancy. Peter was kind enough to answer the following questions: 1.   Peter,…

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