6 Challenges of Spreadsheet Analytics for Web and Social Media Reporting

Even with all the advancements in online and enterprise web and social media analytics services, the requirement to download or export to Microsoft Excel hasn’t diminished. People feel the need to personalize the results, performing additional analysis, applying the emphasis and terminology appropriate to the organization, and blending in situational information not contained in the…

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Beyond Web Analytics Podcast – Episode 22: Inside Google Analytics with Phil Mui

In this episode, the Beyond Web Analytics team talks with Phil Mui, Senior Product Manager of Google Analytics about the evolution of Google Analytics.  The conversation covers the motivation behind the creation of Google Analytics through the many advancements that have been made to date.  The group also covers the challenges related to providing to…

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