If you’ve got experience working with one of the world’s “Big 3” management consulting firms – McKinsey & Company, Boston Consulting Group or Bain & Company – you already know you’ve got an impressive story to tell. After all, you’ve been involved in helping world-class organizations solve some of the toughest business problems around. By…
We’re in a new age of marketing. While many principles remain the same – the four P’s (product, price, place and promotion) are still very relevant – marketing planning and execution have become much more dynamic. That’s because technology, social media and analytics have shaken up traditional marketing methods. In our faster-paced, customer- and data-driven world,…
Talent on demand offers businesses the ability to be agile – to put together the team they need to face challenges that require specialized knowledge, to add resources during the weeks or months leading up to a product launch, to explore new opportunities without committing an inordinate amount of resources before the time is right….
With competition as fierce as it is today, marketing organizations have to be nimble. But that’s not easy. Almost as soon as you get your arms around one marketing strategy – social, SEO, content marketing – it’s disrupted by another: data-driven approaches, for example, or the reactionary trend of “newsjacking.” Who wins in this kind…
Talent on-demand allows organizations to engage professionals who have the right background to tackle a narrow, specialized project – the kind of effort whose demands are so unique they’d rarely be the basis for a full-time hire. The challenge, obviously, is to identify the right person for the job, the consultant whose skills and experience…
